Objective & Overview
During my time at UW Bothell, I collaborated with biology students to design six informative posters for Lake Advocates and the King County WaterWorks Grant program. These posters—intended for display at local parks—aimed to raise awareness about environmental conservation and lake health, combining scientific information with engaging visuals. 🏖️
Final Result
Harmful Algal Blooms
Invasive Species
Kings of King County
Love Your Lake?
The Importance of Lake Management
Aquatic Noxious Weeds
Chip De Witt hanging infographics at Lake Morton, King County / Photo by Wafa Tafesh
Process & Results
At the beginning, I was provided with student-created posters to reference for both content and inspiration for layout/color palette. Throughout the process, I worked closely with subject matter experts to fine-tune the arrangement of key content, making sure it flowed logically by presenting most important information from top to bottom. 💬 We considered that many park visitors might skim through the information, so easy readability and impact through visual appeal were the top priorities. 🏞️
A majority of our correspondence was through virtual meetings and email. ✉️ Creating a successful hierarchal structure was especially helpful for the future stages where I had to swap English for several translated languages such as Chinese and Spanish.
Results: 2 years after completion, I was shared a final report of the impact these posters had on the community (based on conducted surveys)—over 80% of respondents found the infographics very or moderately helpful in communicating their subject matter. 📈✨
In the early development stages, I presented grayscale mock-ups with blocked out shapes for feedback before proceeding with the full design. Here are some examples I created below:
